Serius' gear is made with extremities in mind; to keep your hands, feet, face, and head warm and protected. Serius skills at innovating comfort started back in the late 1970s. Co-founders Mike Carey and Joe Edwards, both avid skiers, each introduced a product that made skiing better. After joining forces, they created a unique R&D culture where everyone at the company critiques, tests, and designs products in an ongoing cycle of invention and reinvention. It leads to great products that get better and better.